Prestigious Country Club, Le Honnete
Brand identity design for Le Honnete.
Project Overview
VEIG developed a brand identity for Namhai Construction’s country club, LE HONNETE. It is located in Gokseong-gun, Jeollanam-do, Korea, and it provides high-quality golf course and the best service. VEIG incorporated Namhai’s honesty and trust-based values to solidify the identity of LE HONNETE as Namhai’s pride and premium country club. VEIG also designed brand’s visual materials into a manual to establish a system to minimize misuse with family brands of the same name.
VEIG developed a brand identity for Namhai Construction’s country club, LE HONNETE. It is located in Gokseong-gun, Jeollanam-do, Korea, and it provides high-quality golf course and the best service. VEIG incorporated Namhai’s honesty and trust-based values to solidify the identity of LE HONNETE as Namhai’s pride and premium country club. VEIG also designed brand’s visual materials into a manual to establish a system to minimize misuse with family brands of the same name.
Primary Identifier
The logotype is designed with Italic font and Sans serif font to show the brand’s premium features and solid and unchanging value of trust that Namhai has been keeping for a long time. VEIG also designed an emblem to be used in various media, and it captures powerful golf swing and rhythm by using curves.
The logotype is designed with Italic font and Sans serif font to show the brand’s premium features and solid and unchanging value of trust that Namhai has been keeping for a long time. VEIG also designed an emblem to be used in various media, and it captures powerful golf swing and rhythm by using curves.
Typography
VEIG developed a typography system designed with contrast of Freight Neo font and Commuter Sans font. Freight Neo font has stylish stroke finish and elegant but moderate strokes in different thicknesses. Commuter Sans font uses architectural solidity and strokes in uniform thicknesses and interval to express a modern texture on the typeface.
VEIG developed a typography system designed with contrast of Freight Neo font and Commuter Sans font. Freight Neo font has stylish stroke finish and elegant but moderate strokes in different thicknesses. Commuter Sans font uses architectural solidity and strokes in uniform thicknesses and interval to express a modern texture on the typeface.
Colors
VEIG selected a brand color that resembles the colors of astonishing landscape by incorporating the brand value of LE HONNETE that offers a perfect day at hillsides as high as clouds and clean nature. LE HONNETE Forest Green is a deep color that symbolizes a full rest at deep mountains. It is combined with LE HONNETE Sky Blue in a subdued color chroma to make the brand look more stylish.
VEIG selected a brand color that resembles the colors of astonishing landscape by incorporating the brand value of LE HONNETE that offers a perfect day at hillsides as high as clouds and clean nature. LE HONNETE Forest Green is a deep color that symbolizes a full rest at deep mountains. It is combined with LE HONNETE Sky Blue in a subdued color chroma to make the brand look more stylish.
Client Namhai Construction
Discipline Brand Naming / Brand Identity / Brand Guidelines
Director Jaeyong Jang
Design Yoona Kim, Yeohae Song, Hyeyoung Jung, Rihyeon Ju
Discipline Brand Naming / Brand Identity / Brand Guidelines
Director Jaeyong Jang
Design Yoona Kim, Yeohae Song, Hyeyoung Jung, Rihyeon Ju
Photograph Sungryong Kim(Studio BoB)
